NEWS RELEASE
FOR IMMEDIATE RELEASE
LOGOS ATTACHED
July 20, 2010 (10-56)
Talladega Unveils Fan Salute Logos
TALLADEGA, Ala. – Talladega Superspeedway unveiled today the logos for the Fan Salute. The logos will be used in online and print communications so fans can easily spot the special initiatives.
The ‘DEGA Club, or Dual Event Gold Account Club is a rewards program for fans that renew Saturday and Sunday tickets to both race weekends at Talladega Superspeedway. Members of this special club will receive exclusive benefits such as early and express entry to their camping spot, a Wednesday infield Happy Hour hosted by Miller Lite, free entry to the infield Friday and Saturday following track activity for our grandstand guests and more as the program develops.
The Fan Advisory Network will give fans a direct line of communication with Superspeedway administration and vice-versa to better the overall guest experience at future events.
“This will allow us to bounce ideas off each other,” said Lynch. “It’s a way of making sure that every improvement we make at Talladega Superspeedway will have the most positive impact on our fans. It also allows them to bring ideas to the table that perhaps we hadn’t even thought about. It’s a win-win for everyone.”
The Fan Hall of Fame will be a way of honoring Talladega’s most passionate and beloved fans.
Each initiative will be rolled out in the coming months, beginning with the ‘DEGA Club. Stay tuned to www.talladegasuperspeedway.com for more details.
Will more NASCAR history be made when NASCAR returns to Talladega Superspeedway for the HALLOW-DEGA℠ Presented by Captain Morgan weekend? Race fans will have to be here to find out. NASCAR action returns with the Mountain Dew 250 fueled by Fred’s NASCAR Camping World Truck Series race and Race Number Seven in the Chase for the NASCAR Sprint Cup, the AMP Energy 500, Oct. 29 - 31. To experience it all, call 1-877-Go2-DEGA or visit www.talladegasuperspeedway.com.
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Kristi King
Sr. Director of Communications and Consumer Marketing
Office: 256-761-4705
Cell: 256-223-0370
kking@talladegasuperspeedway.com
Andrew Smith
Media Relations Manager
Office: 256-315-4556
Cell: 256-223-1852
arsmith@talladegasuperspeedway.com